SIMRAD'S slogan is “Technology for Sustainable fisheries” and we live by this slogan every day.

SIMRAD believes that a Sustainable fishery worldwide is the only right way to Survive. By sustainable we mean a healthy take out of the world fish stocks as well as an efficient and profitable fishery for the fisherman.

SIMRAD believes that technology is an important factor to achieve this.

Products that we believe have contributed to a sustainable fishery are Echosounders with a Split Beam technology: this makes it possible to catch the right size fish. Catch monitoring instruments: this will reduce the impact of a trawl on the fauna, catch the right fish at the right time for better quality, catch the right species and disregard by-catch before it is taken to the surface. These and many more reasons will help obtaining a Sustainable and profitable fisheries in many years to come.